Jaxmar is an art gallery in Rottingdean showcasing an eclectic collection of art from around the world

Eighth Day were commissioned to create a new brand identity for an art gallery in Rottingdean. The project included included logo, art direction, promotional material and a website.

The name, Jaxmar originates from the owner's surname and the gallery brings together her selected pieces from all over the world, focusing on a passion displayed in the crafter's work.

The crafted logotype emphasises the 'A' for art and the typography was designed to reflect the ethnicity of the work selected for the gallery.