Jaxmar is an art gallery in Rottingdean showcasing an eclectic collection of art from around the world

Eighth Day were commissioned to create a new brand identity for an art gallery in Rottingdean. The project included included logo, art direction, promotional material and a website.

The name, Jaxmar originates from the owner's surname and the gallery brings together her selected pieces from all over the world, focusing on a passion displayed in the crafter's work.

The crafted logotype emphasises the 'A' for art and the typography was designed to reflect the ethnicity of the work selected for the gallery.

jaxmar.co.uk