Salann na Mara (Salt of the Sea) is a high quality sea salt produced on the Isle of Skye.
Eighth Day were commissioned to design, develop and art direct the Isle of Skye Sea Salt Company brand identity, including its logo, stationery, packaging and website.
The identity incorporates bespoke typography, a simplified plaid pattern to provide a Scottish reference and fresh colours for a coastal feel.
The sea salt is produced entirely naturally and the branding and packaging reflect the environmental nature of the product; the packaging is made from 90% recycled stock and is designed to be reused.
Isle of Skye Sea Salt Company have won three awards in their first year of production: Great Taste Award, Highlands & Islands Environmental Award and Scotland Food & Drink Awards Finalist.
From our first meeting on Skye, we knew that Eighth Day would be a great partner for us in creating the brand identity and packaging for our sea salt. There was an instant empathy and understanding for what we were trying to achieve both in terms of the quality of the product and our environmental ethos, and Eighth Day translated that into a brand identity that works well across all media. They have excellent experience of what works in different situations and markets and so we know that we can rely on them to come up with appropriate solutions for each situation. The team are very professional and, in our experience, always work to agreed deadlines …..even if we don't! We can't recommend them highly enough.