The Heal's Club is a way to share a love of design.

Heal's has been designing, making and selling quality furniture for more than two hundred years and has a long history of collaborating with prominent designers.

Eighth Day were commissioned by The Robertson Consultancy to create a brand identity for the Heal's Club, a new loyalty programme that offers its members exclusive rewards and invitations to private events, new collection launches and sale previews.

The new visual identity was designed to evoke an instant relationship with the retailer's heritage through featuring the original ticking pattern designed by family member, Ambrose Heal in 1810.

The Heal's Club brand was further implemented through in-store point of sale and marketing material. Together these elements were designed to have a strong visual presence in the retailer's six stores without cluttering or interfering with the products.

This branding was extended to the Heal's website to tie in with the in-store point of sale and marketing material.