The Maker's Atelier
Posted 11 September 2014
We are very excited about the launch of The Maker’s Atelier that will sell the most stylish dressmaking patterns and unique making experiences designed by Frances Tobin.
We worked with Frances from the outset to create a brand that combined beautiful styling with an underlying element of craftsmanship.
The logotype is based on the stencil font used on traditional dressmaking dummies and an additional graphic device takes the shape of a button.
The patterns and their envelopes with thread fixings and the lookbook with its embossed linen paper covers emphasise the hand-made element, together with postcards, adverts, a tape measure and the design for a fully responsive E-commerce website (built by DeuterosDev).
See more of the project here