Heal's Club brand continuation

Posted 27 October 2014

We recently set up and implemented a new brand for the membership club at Heal's. We created a brand that could be easily applied across signage, posters, window livery and web; a brand that would stand out but not over shadow the items on sale. After handing the brand back to Heal's in-house design team, we have watched it grow and be applied across the stores with new posters and in-store graphics. It's great to see our style guide being used to such great effect.

See more of the project here
The club stripe has been effectively carried over from print, to various surfaces using paint and vinyl lettering.
The overprinted corner device was then applied across a series of brochure for various departments throughout Heal's. Moving our branding beyond the club and into other store point of sale.